What are the most effective methods for a small business owner to use to increase traffic? Google ad campaigns or SEO?
As small business owner your best bet is to integrate google campaigns with search engine optimiaztion to get your small business in front of more individuals. Since a google search result page is like a real book with simply a few ads in it compared to a real book with thousands of advertisements, this works. Once you understand the value of Google seo as a means of reaching potential consumers for your small business you might start, as an owner, to value the value of combining a campaign with a SEO technique. This is because the more targeted the Google ad campaigns appear the more likely a person is to click it. This is essential due to the fact that more individuals that have an interest in something are likewise going to be more likely to buy from your business and as a small business owner, that's what you want. And that's where you come in. You need to find a way to combine your google search advertising campaign with your SEO efforts. Otherwise you are losing your mone...